Smirnoff Ice Summer Tour: Creating a Vibrant Video Series

Smirnoff Ice set out to make a splash with its Summer Tour — four unforgettable events across different cities, each packed with personality and brand energy. My role was to translate that excitement into a dynamic video series that didn't just document the tour but elevated it into an immersive brand experience.

I served as both creative lead and hands-on editor across the entire video series, from concept to final cut. I shaped the storytelling for each event — Killer Moment, Playing the Hits, Drink Inventively, and Watercolor — crafting pacing, shot selection, music, color grading, and motion graphics so each video felt distinct yet part of a cohesive narrative.

Working in Adobe Premiere Pro and After Effects, I developed custom intros, transitions, and animated assets tailored to the tone of each event. I collaborated closely with brand stakeholders, managed on-site footage coordination, and led post-production efforts through to final delivery.

The campaign concluded with "The Big Journey" — a high-energy recap video that brought all four events together, showcasing the tour's reach and emotional resonance. This final piece served as both a brand anthem and a celebration of everything Smirnoff Ice stands for: fun, inclusivity, and unforgettable moments.