Smirnoff Ice Summer Tour: Creating a Vibrant Video SeriesSmirnoff Ice Summer Tour: Creating a Vibrant Video Series

Smirnoff Ice's Summer Tour was four events across four cities, each with its own flavor. My job was to turn the footage from those events into a video series that felt like the tour, not a recap of it.

I was both creative lead and editor across the series, from concept to final cut. Each event — Killer Moment, Playing the Hits, Drink Inventively, Watercolor — got its own pacing, shot selection, music, color treatment, and motion graphics, but the four films had to feel like one campaign when you watched them back-to-back.

Premiere Pro and After Effects, with custom intros, transitions, and animated assets tuned to each event. I worked closely with brand stakeholders, coordinated on-site footage, and ran post-production through to final delivery.

The series closed with "The Big Journey" — a recap that pulled the four events into one piece, the tour told end-to-end. It worked as both a brand anthem and a closer to the campaign.