Cibersys Cloud Connect — digital product campaignCibersys Cloud Connect — digital product campaign

Cloud Connect by Cibersys is workplace communication that hands employees their time back. The campaign brief was simple: get that idea across in a B2B tech category where every brand sounds the same.

We flipped the script on corporate communication by leaning into humor. A series of short video vignettes used comic exaggeration to show what happens when work communication gets so easy it frees you up for the things you actually want to do. Each spot played a different "freedom fantasy" — workers dancing, golfing, goofing off, with a wink to the audience.

As creative lead and motion designer, I shaped the campaign's concept, tone, and execution. I directed post-production across the English and Spanish markets, designed the motion graphics, and edited the final spots so the comic timing actually landed.

Going irreverent in a category that takes itself seriously is what made the campaign work. It earned attention, gave the brand some warmth, and got Cloud Connect's core benefit across in a way the audience actually remembered.